The Hooghoudt family has been working its tail off to distill complex and progressive genevers for over 130 years. Using recipes passed down for five generations as well as experimenting with unorthodox new blends, people behind the company are proud to say that they combine the audacity of a pioneer with the obsessiveness of a Dutch genever dynasty. 100% natural, 100% audacious.
Since 1888 Hooghoudt has been passionately distilling genever without a whole lot of shortcuts or compromises. Which isn’t surprising, since the hometown of the company (Groningen) is renowned in the Netherlands for its stubbornness and precision. Impervious to outside influences, Hooghoudt has a master distiller’s understanding of natural botanical, distill traditional style using copper kettles and continually experiment with geographically protected herbs and grains.
Few people know the story of genever, and even fewer know its place in history. As one of the world’s most devout genever distillers, Hooghoudt feels it’s their responsibility to tell it through the unique recipes, bottles and family of charismatic genevers.